Assistant Media Planner [United States]

 

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WHO WE ARE

Ignited is a Modern Marketing Consultancy. At the core, we combine strategic consulting and digital communications expertise to create a competitive advantage for our clients, which helps them spark new growth opportunities.

BASIC FUNCTION

We need a detail-oriented, proactive, and passionate Assistant Media Planner to support the media planning team. This person will also work collaboratively across the agency on multiple clients, and ensuring the delivery of accurate and high quality work. Core function is media planning and buying, campaign execution, maintence, and reporting.

JOB CRITERIA

Education

· Bachelor’s Degree in Business, Marketing, Advertising, Analytics/Data Science, or related disciplines

· Relevant coursework includes statistics, research methods, math, sociology, communications

Prior Experience

· Internships at media companies or agencies preferred, but not required

RESPONSIBILITIES (include but are not limited to):

· Support team and larger agency with all aspects of Media planning, buying, and campaign analysis including but not limited to: pre-campaign research, planning, channel/vendor selection & negotiations, client services, campaign implementation, data analysis, optimization for maximum campaign effectiveness, and post-campaign reporting

· Responsible for compiling campaign reports, deriving insights, making recommendations, and optimizations to ensure campaign success

· Campaign management consisting of media trafficking, organizing/leading creative kick-off calls, compiling screenshots/proof of placements, live links, etc.

· Responsible for processing and maintaining accurate media billing and invoicing

· Use of marketing tools including but not limited to: Google Campaign Manager (ad serving), other Rich Media and Video Ad Servers, Google Ads, Google Analytics, Facebook Ads Manager, comScore, Nielsen, MRI, Kantar, Simply Measured, etc.

· Works within (self-serve) Paid Social and Search dashboards to set-up and manage campaigns (assigning campaign goals, budget, Audience targeting, creative and keyword implementation)

· Stay abreast of industry trends and research and share ideas for improved analytics solutions (i.e. new tools, services, etc.)

· Responsible for presenting information to internal and external teams including but not limited to: Client campaign reports/recaps, media presentations, agency/client updates in vendor meetings, etc.

· Utilize current media accounting and 3rd party tracking systems (as well as learning new ones) for campaign reporting and management

· Collects information for the preparation of media plans including media kits, media costs, syndicated research and competitive analyses

· Prepares client estimates and media buy documents for manger review

· Prepares insertion orders for all media placed (Digital, Video, OOH, etc.) and maintains the current contract, contact files, and media library

· Follows-up with written confirmation to/from media vendors and builds strong relationships with industry reps

· Understanding and staying ahead of evolving user behaviors and general consumer trends

Equal Opportunity Employer

Ignited provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

E-Verify

Employment is subject to background checks and employment eligibility verification via E-Verify.

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Work Remotely

• Temporarily due to COVID-19

Job Type: Full-time

Pay: $22.00 - $23.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Overtime

COVID-19 considerations:
Workforce is currently 100% remote; all safety procedures will be in place upon return to office whenever that happens.

Education:

• Bachelor's (Required)

Work Location: Remote

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